Big news! This week, after 7 years from a humble NoviFlow launch in 2012, we have released an updated brand identity, which includes a new logo, colours and font. You’ll see the new look anywhere we’re out in public, like our website, Facebook, and Twitter; very soon you’ll see it in all of our products, as well. We believe the new look better matches what we’ve become since 2012: a provider of thoughtful technology that enables organizations to take back control over their information infrastructure and evolve network’s capabilities.
Message from our President, Dominique Jodoin:
“We have all witnessed the growth of NoviFlow since our founding in 2012. We have expanded the number of hardware platforms we support, climbed up the value chain to offer Controller and Application layer solutions, and expanded into new markets such as Cybersecurity, BNG Gateways and most recently Packet Brokering. Most importantly, we have started to offer, in collaboration with our partners, complete end to end solutions to our customers. Consequently, we have changed our website to introduce more information and focus on those different solutions, and we feel the time is right to refresh our brand image in recognition of and to further promote our success in pursuit of these new markets opportunities.”
Our design goal was to better match how we look to our values and the customers we serve. The logo is minimalistic and uncomplicated, which represents NoviFlow’s support for open standards, solid foundation and reliability. Simple and crisp proportions show the singular, yet powerful capabilities of NoviFlow products. Multiple lines have been chosen to represent the various paths of today’s internet network controlled via Software Defined Networking (SDN). The colour blue was selected with a purpose in mind to create an emotional effect of intelligence, trustworthiness, maturity and security. Logo lines have been selected to demonstrate agility and flexibility. They are leading upwards, representing growth, scalability and speed – values we offer to our customers and partners. Looking at our new logo inspires strength, connection, confidence and cooperation.
We hope you like this new look and feel for NoviFlow! Look out for more updates—like an updated look in our product and a brand-new website—as we continue to try to better serve our customers and partners!